At the dynamic crossroads of fashion and technology, Bershka and Mindgeist join forces to revolutionize the user experience. Through an innovative Alexa skill, the line between fast-fashion trends and artificial intelligence blurs. This tool doesn't just suggest outfits: by drawing on influencers' feeds and analyzing micro-trends, it offers unique advice. It is a journey that starts with voice and extends into Bershka's digital world, redefining engagement in the technological era.
Key points
- Dynamic content generation
- Language models
In the fast-moving world of fashion, where innovation and timeliness are essential, Bershka has sought to redefine its connection with its consumers. Mindgeist, aligned with this vision, was selected to create Bershka’s first Amazon Alexa skill, fusing fashion and technology.
The experience:
The Bershka skill for Alexa was designed with two purposes: to provide outfit suggestions for specific events and to offer advice on the latest fashion trends. It is more than a simple tool; it is a bridge that connects consumers with Bershka’s fashion world through the convenience of voice technology.
Bershka has the answer. For example, say: What can I wear for a plan with friends?
Which of these catches your eye?
Behind the Curtain:
The Convergence of Fashion and Technology in the Bershka Skill
At first glance, the realms of fashion and artificial intelligence might seem like separate worlds. However, in the depths of this innovative Bershka skill, those worlds collide. By connecting directly to a Bershka API, the skill doesn’t just absorb data: it “observes” through the lens of influencers, meticulously identifying and understanding each clothing choice.
The real challenge lies in transforming this data into speakable, engaging descriptions, which we achieve through advanced natural language models. Imagine turning a technical, descriptive list of garments into a coherent, elegant story that Alexa can share. That is precisely what we have achieved, harnessing the capabilities of the most powerful natural language processing models.
And while fashion is, in essence, a global phenomenon, micro-trends are essential for capturing the essence of the ‘here and now’. This is where the skill shows its potential, taking cues from the titles, descriptions and contexts of the images shared by influencers. This precise observation of street fashion as reflected on social networks makes it possible to offer users unique, up-to-date advice.
To keep in touch and create new opportunities, at the end of each session the skill sends a direct link to the user’s phone, guiding them to Bershka’s website and inviting them to continue their experience across Bershka’s digital touchpoints. An invitation to immerse themselves, to explore, and to be part of the technology-driven fashion revolution.