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Case · Casa Tarradellas

Casa Tarradellas

Equipo Mindgeist 11 Dec, 2019

Casa Tarradellas revolutionizes the kitchen experience with a unique Alexa skill. This interactive tool guides cooking lovers in real time, adapting to their preferences and needs. From choosing recipes by ingredient to following step-by-step instructions, the culinary assistant redefines the gastronomic experience. With a manager that lets the brand update content and promotions, and an Instagram campaign that encouraged participation, the skill goes beyond the digital to connect with people passionate about cooking.

Key points

  • Dough recipes
  • Content manager
Casa Tarradellas

Case Study:
The Casa Tarradellas Skill

In an environment where gastronomy and technology intertwine, Mindgeist and Casa Tarradellas offer an innovative proposal. This intuitive tool is aimed at cooking enthusiasts and the occasional cook alike, taking recipe preparation to a new level through voice-assistant technology.

How does it work?

The Casa Tarradellas skill presents itself as a culinary assistant specialized in the brand’s doughs. It is not simply a recipe library; it is an interactive companion that guides you in real time, from choosing a recipe to its final execution. Whether the user has a specific ingredient in mind, prefers a type of cuisine or simply wants to experiment, this smart tool adapts its suggestions to their preferences and needs.

Beyond voice guidance, the skill sends the selected recipe straight to the user’s phone, making sure every detail, from the ingredients to the step-by-step instructions, is at hand.

Alexa, open Casa Tarradellas.
Casa Tarradellas skill screen
Hey! Start your day with energy and style with Bershka’s latest proposals. Want a fresh, modern look for today?
Bershka has the answer. For example, say: What can I wear for a plan with friends?
What can I make with mozzarella?
Casa Tarradellas skill screen
I know 3 recipes for that.
Broccoli and blue cheese pizza. Bacon and artichoke pizza. Fig, asparagus and ham pizza. Which one is the winner?
The first one.
Casa Tarradellas skill screen
Here is the recipe for Broccoli and blue cheese pizza. It serves 2 to 4 people and takes 25-30 minutes. An irresistible combination! A fusion of broccoli and blue cheese on our Pizza Dough. Simply delicious. Do you want to know what you need?
Yes.
The ingredients for Broccoli and blue cheese pizza are: 1 Casa Tarradellas pizza dough, fried tomato, mozzarella, broccoli and blue cheese. I have also sent the recipe as text to your phone; you can see it in the Activity section of your Alexa app. Would you like the instructions to make it?
Yes.
Great, put on your apron and... let’s go! We start by rolling out the Casa Tarradellas pizza dough. When you are ready, call me and say next. If you want to hear the step again, call me and say repeat.

Some Highlighted Features

What amplifies the value of this skill is its adaptability and versatility. Through a content manager, not only can recipes be added and updated, but specific promotions can also be created and highlighted, keeping the offer fresh and attractive.

The launch of this innovation was not a quiet one; it was complemented by a promotional campaign on Instagram, encouraging the Casa Tarradellas community to share their own culinary creations. As a result, participants had the chance to win Amazon Echo devices with Alexa, closing the circle of this technological and gastronomic experience.